CO-FOUNDER ISSUE WITH ALEXA
We sat down with Alexa, Almada's other co-founder, at the newly opened office in Helsinki. While chatting about all things style and running a fashion label, she shared her ambitions for the brand and the joy of sharing the journey with her best friend.
AS A LONG-TIME ENTREPRENEUR, WHAT HAS SURPRISED YOU IN STARTING A FASHION LABEL?
I'm thankful to the naive youngsters we were back in the days! Growing a start-up (regardless of the industry) requires endless working hours and money, and as we have been self-funding since day one, it's been quite a journey. Sometimes very stressful too, especially as it's been quite unstable times in the world. Regardless of the challenging times, we have always trusted our vision 110%. We have shared this good (almost magical) gut feeling, which has carried us through here among hard work.
WHAT AMBITIONS DO YOU HAVE FOR THE BRAND?
We want to be the top-of-mind brand for high-quality knitwear. We are also eyeing the right retail partners globally as our customers have been hoping to shop our pieces locally in boutiques.